Is Frosch sustainable?
Country of origin: Deutschland
Last reviewed: June 2026
Our assessment
Mostly sustainable
Frosch has held an eco-pioneer role for almost 40 years — and with verifiable substance: EMAS since 2003, 100% rPET bottles, plant-based surfactants, Cradle-to-Cradle products. Unusually consistent for a mass-market brand. For families who don't want to buy household products specially from organic shops, Frosch is the solid everyday option in any supermarket.
What we know
Frosch is a brand of Werner & Mertz GmbH from Mainz, a fourth-generation family business dating back to 1867. Since 1986, Frosch has been a pioneer of phosphate-free cleaning products. Since 2024 the bottles are made entirely from post-consumer recyclate from the yellow recycling bag and PET deposit bottles. The company has been EMAS-certified since 2003 and is guided by the Cradle-to-Cradle principle: the formulations are plant-based and biodegradable, and the surfactants come mainly from European rapeseed, sunflowers or olives. More than 26 product categories are available as refill pouches, which save around 70% packaging material. In 2024 Frosch received the Circularity Champion Award. The products contain no microplastics, no phosphates and no parabens. Frosch is the market leader in household cleaners in Germany.
Relevant certifications
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