Sustainable Household Cleaners: What's Really Inside?
With household cleaners, it's less about the label than the substance behind it. We look at the biodegradability of the surfactants, the origin of the raw materials (plant-based from Europe, or palm oil?), packaging made from post-consumer recyclate, and refill systems that save material. The overall strategy matters too: is the company EMAS-certified, does it pursue a genuine circular approach? We've gathered these factors for the most common brands.
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Mostly sustainable
Frosch
Deutschland
Frosch has held an eco-pioneer role for almost 40 years — and with verifiable substance: EMAS since 2003, 100% rPET bottles, plant-based surfactants, Cradle-to-Cradle products. Unusually consistent for a mass-market brand. For families who don't want to buy household products specially from organic shops, Frosch is the solid everyday option in any supermarket.
Last reviewed: June 2026
Read assessmentMostly sustainable
Sonett
Deutschland
Sonett is one of the most uncompromising brands in the cleaning products market: consistently ecological, certified across the entire company, and completely free from petrochemicals. If you value maximum biodegradability and a genuinely sustainable company, Sonett is an excellent choice. Its products are widely available in organic food stores and natural health shops.
Last reviewed: June 2026
Read assessmentFrequently asked questions
We research publicly available information and verify certifications against known sources. The result is our editorial assessment — subjective and not exhaustive. No paid placements.
We do not publish rankings or points. Instead, we explain what speaks for a brand and what you should know — the decision stays with you.
Mostly sustainable, partly sustainable and hard to assess provide orientation at brand level — not for every individual product.
Verified certifications are marked accordingly. Unverified claims are clearly visible.
Brands can appear as visible or partner entries and add promo codes, logos or their own content. Our editorial assessment remains independent.
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