Is NAME IT sustainable?
Not very convincing
NAME IT provides some traceable material information and publishes concrete thresholds for recycled fibres.
Country of origin: Dänemark
Last reviewed on June 2026 by Romain
- Baby
- Kinder
For families
What NAME IT offers
NAME IT speaks to families with babies and children. The range covers everyday clothing for changing sizes and growth phases: the pieces family life needs again and again, for nursery, school, playground and home.
Assessment
NAME IT provides some traceable material information and publishes concrete thresholds for recycled fibres. From the outside, the picture stays critical: Good On You gives "It's a Start" and flags the fast-fashion model along with missing evidence on living wages. For a children's label, that isn't enough for a solidly secured base at brand level; independent verification across the core is the open spot.
Buy
Buy locally
We do not have a local entry for NAME IT yet. Know a shop or place? Email us or submit a tip.
Sources
More brands in Clothing
Frequently asked questions
How did klugundgrün discover NAME IT?
We research brands based on publicly available information — certifications, material information and company communication. The result is our subjective assessment, not an independent audit.
Can the brand influence its listing?
The brand can add content as a visible or partner entry, such as promo codes, logos or descriptions. The sustainability assessment remains editorial and independent.
Are the certifications verified?
Verified certifications are marked accordingly on klugundgrün. Unverified claims remain clearly visible.
Do affiliate links influence representation?
No. Our editorial assessment is independent of whether an affiliate link exists.